Expodomain.com "The most beautiful names in the world"

Google (NASDAQ:GOOG) said Feb. 14 that its Public Domain Name
System (DNS) now processes over 70 billion requests each day, making it the
largest public DNS service in the world.

Domain Name Systems translate computer host names into IP
addresses, serving as phone directories for the Web.

The DNS translates alphabetical domain names humans associated with Websites online into the numerical identifiers associated with networking equipment to locate and address computers, tablets and other computing machines. For example, www.google.com becomes the IP address 74.125.45.100. 

Millions of users are accessing the Web several times a day, triggering multiple DNS requests for streaming video, social networks and multiplayer online games. This can bog down the Web page rendering process, which means users are sitting at their computers, waiting to view Web pages.

To address this issue, Google launched its free Public DNS in December 2009 as a
bid to help Web pages load faster.

Google’s Public DNS now gets nearly 70 percent of its traffic
comes from outside the U.S., covering South America, Europe, Asia,  Australia, India, Japan and Nigeria.

The company is also active in trying to
improve interaction between public DNS systems. Google proposed edns-client-subnet
as a way to more efficiently pass data to content delivery networks, which will
send users to servers nearby.

For example, if you look up www.google.com from a
computer in New York, it may resolve to an IP address pointing to a server in
New York City, which will ideally improve speed, latency, and network
utilization.

The standard proposal, which companies such as OpenDNS,
Edgecast, Comodo and others are experimenting with as part of the Global
Internet Speedup effort, is also being discussed by members of the Internet
Engineering Task Force.

Public DNS is one of several tacks Google is taking to
“make the Web faster,” as one of the company’s mantras has become.

Google
is also experimenting with the Transmission Control Protocol (TCP) to speed up
data packets traversing the Internet between computers and servers.

Google is also  testing the TCP Fast Open (TFO) approach, which it said reduces page load time by 10 percent on average, and as much as 40 percent on other instances.